Description

Elder Health Care Ltd is a Mumbai based pharmaceutical manufacturing & marketing organisation. By virtue of its strategic alliances, synergetic acquisitions globally accredited manufacturing facilities & above all an extensive marketing & distribution network, Elder Pharma is one of the fastest growing pharma companies in India.Our business strategy is simple: We believe in innovation & introduction of new concepts, rather than competing in already fiercely competitive markets. This strategy of building a niche for our brands is challenging but in the long run, it generates enhanced revenues & drives higher market recall than operating in 'me-too' markets. Since inception, we have followed this strategy which helped us carve a niche for our products. Since its inception, Elder has created an extensive intellectual asset base & a powerful research & development division. Intellectual capital represents our principal asset, which creates & sustains our brand leadership in the markets of our presence.